Are you leveraging all of those shiny marketing tools that your company is paying for and has licensed?
If not - then you're like most companies. In fact, many tools that can drive Marketing Automation (MA) campaigns for your firm - are embedded inside of CRM or other software or website tools - where no one has chosen to use them. Not a very good ROI, right? It's time to change that.
WHY CARE? WHAT CAN YOU DO?
MA tools can help you reach out to targets and existing customers and partners - and help drive your business ecosystem and keep it healthy and growing. MA tools allow you to bulk email newsletters, offers and messaging to subscribed persons on lists you maintain. The MA tools also maintain unsubscribes and track open/read and click rates, as well as a lot of added data that can be useful to you, while you help your customers stay informed. Campaigns can be built with follow-on activities that the software manages, based on the subscribers actions.
FIND OUT IF YOU HAVE TOOLS
If your company currently uses a website development platform - like wix, godaddy, squarespace, weebly, wordpress and others - it may also have a marketing module that your license allows you to use. Check it out to see what your license covers, or the added costs for expanding. You never know! Sometimes the tools also exist inside of general email platform tools too (i.e., benchmarkemail, mailchimp, constantcontact and others).
START GETTING YOUR ROI
Part of creating a sustainable business platform that delivers results to your company is looking at the entire landscape of where your ideal target client lives and breathes. Then - finding tools and techniques that you can employ to manage and grow those relationships - and serve those clients (and prospects) is key. Maintaining a newsletter or monthly eBlast to prospects and one to clients - is an easy way to stay forefront in their minds - so you are able to support them when opportunities arise. They may not need you today - but its your job to be in their mind for when they do - not theirs.
EXAMPLE MARKETING AUTOMATION TOOLS YOU MAY HAVE
If you're browsing through your company assets online concerning tools already installed and available to use - here are a few examples of MA packages and/or modules: Salesforce, HubSpot, ActiveCampaign, OptinMonster, Contactually, Intercom, BenchmarkONE, Marketo, Litmus and more.
WHAT IF MA CAN HELP YOU - BUT YOU CAN'T AFFORD TOOLS?
There are several ways that you can bootstrap an approach to MA with little or no investment - and start to get the advantages that can come with being in constant engagement with your clients. Give LouMac a call and we can tune you in to some of the ways that you can get started for free or little cost.
LOUMAC STRATEGIES LLC CAN HELP
Another affordable way to begin leveraging MA tools is to engage us. We have used many of the tools listed here and others. We can train you how to get up to speed - or better yet - run campaigns for you for a monthly fee you can afford. Instead of licensing software and hiring or training staff (both at a high cost) - we can help you be expert and get traction "day 1" - with an affordable LouMac monthly expense - until you're ready to do in-house.
Be all you can be. We can help.
LouMac Strategies llc
Phone: 614-402-8516
Website: www.loumac-strategies.com
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