Your customers and prospective customers are watching. They're online constantly - and your competitors are eager to secure their business too. What are you doing to optimize your online brand, drive new business and create awareness and urgency?
Proper use of social media, case studies, whitepapers, brochure collateral, blogs and newsletters can be an effective way to deliver your message and stay relevant. Do you have what it takes (staff time, knowledge of tools/process, focus)?
We're experienced in handling specialized projects or outsourcing areas of service so that your message reaches your targets - and helps you drive growth.
Breaking down your target customer - it's important to know their mindset. At any given time - 65% of your target customers don't have an interest in hearing your message, 25% might entertain engagement, while only 10% have an interest or need that you could potentially compete to win. The problem - is that a prospect moves between these categories every week! The only way to stay visible to your target - to be able to take advantage of meeting a need - is to develop and deliver a full lifecycle approach to your marketing strategy that is "always on". Being consistent and focused will help you take advantage of your marketing opportunity.
The good news is that the approach you take doesn't have to be costly - if you know what to do, tools to leverage - and develop the consistency in message and channels - to deliver on success. Time to shine: are you positioned for opportunity?
Need help? Our consulting practice can analyze your situation, prescribe a plan, map out deliverables and set you on the path - and more importantly - deliver results. Check out our podcast on SPOTIFY for insights. We can also deliver "as you" where you don't have proper staff or capabilities in-house (Marketing as a Service). Let's talk.
LouMac Strategies llc
614-402-8516
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